Marketing Strategy

Marketing Strategy

Providing you frameworks that not only delivers content but also changes audience behavior.

Marketing strategy is a section of your business plan that outlines your overall game plan for how you’ll find and attract clients or customers to your business. Sometimes marketing strategy is confused with a marketing plan, but they are different. Your marketing strategy focuses on what you want to achieve for your business and marketing efforts. A marketing plan details how you’ll achieve those goals.

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A good marketing strategy incorporates what you know about how your business fits into the market and the 5 Ps of marketing to develop techniques and tactics that will achieve your marketing objectives.

If you’re using a business plan to get a loan or generate angel investors, the marketing strategy and marketing plan will be essential elements to your success. Along with a quality product or service, sources of financing also want to see that you understand and have a plan for reaching your market.

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